Introduction: The Rise of At-Home Grooming in India

India's grooming market is expanding rapidly. According to industry insights published byStatista, the revenue in the men's personal care segment in India continues to grow year after year as more men invest in self-grooming and hygiene.

This shift t...

India is quietly becoming asneaker-first fashion country. Industry footwear reports estimate the Indian footwear market to cross tens of billions of dollars in value this decade, and sports shoes are one of the fastest-growing segments as athleisure becomes everyday wear, not just gym wear.

We no lon...

Most of us don’t realise this, but people start forming opinions about us before we even speak. Sometimes it happens in a classroom when we walk in late, sometimes at a café counter, and sometimes at an airport security line. Surprisingly — it is rarely our face that builds the first impression. It’...