Have you ever wondered why online shopping has gone from optional convenience to essential lifestyle behaviour in India? In recent years, digital fashion retail has exploded — offering unprecedented choice, convenience, and access to styles we once only dreamed about trying on in shops. With online sales in the Indian fashion ecommerce market projected to soar into the tens of billions of dollars by 2025 and beyond, this is more than a trend — it’s a lifestyle shift reshaping how men dress and where they shop. (Technavio)
In this comprehensive guide, we walk you through everything from choosing the right fashion accessories to picking the best sneakers for men in India, and provide practical tips for navigating the online fashion landscape like a pro.The Rise of Men's Online Shopping in India
The Rise of Men's Online Shopping in India
India’s online fashion retail market has been growing at a phenomenal pace, driven by rising internet penetration, mobile usage, and ease of digital payments. According to industry forecasts, the online fashion retail sector is set for robust growth, with strong year-on-year increases in sales and consumer adoption, especially in urban and tier-2/3 cities. (Technavio)
We’re now living in a world where a fashion upgrade is just a few clicks away — and that’s changed expectations for modern Indian men.Why Online Shopping Works for Men
Why Online Shopping Works for Men
Let’s be honest — many men prefer efficiency over wandering aisles. Online shopping offers:
Wide variety of categories — from denim to watches.
Doorstep delivery and easy returns.
Competitive prices and seasonal discounts.
Multiple brands in one place (Myntra, Amazon, Flipkart, Meesho). (Wikipedia)
Core Men’s Fashion Accessories Every Man Should Own
Core Men’s Fashion Accessories Every Man Should Own
Fashion isn’t just about what’s on your body — it’s the little details that complete your look. Here are the essentials we believe every wardrobe should include:
1. Sunglasses
Perfect for sunny days and adding instant attitude to an outfit.
2. Watches
A classic statement piece that says a lot about personality and precision.
3. Belts
A slim, quality belt can elevate your entire outfit, whether casual or semi-formal.
4. Bags & Wallets
From work briefcases to minimalist wallets — form meets function.
5. Caps, Scarves, and Hats
Great for seasonal style and functional accessorizing.
These accessories help transform everyday outfits into thoughtful ensembles.Best Sneakers for Men in India — How to Choose
Best Sneakers for Men in India — How to Choose
Sneakers are no longer just gym shoes — they’re a lifestyle staple. But with so many options online, how do we decide which are worth investing in?
Let’s break it down:
Comfort & Fit
First priority. Your sneakers must feel good all day.
Style Versatility
Neutral colours (white, black, grey) go with everything. Pair them with jeans, chinos, or shorts for effortless style.
Quality & Durability
Look for robust build and soles that can handle daily wear.
Let’s look at some popular options available online:
Lifestyle trainers from iconic brands like Converse or Nike are widely available in India. You’ll find these trending styles on platforms like Superkicks. (Superkicks)
🇮🇳 Affordable, everyday buys from brands like FashionWheel and Keekz give versatile style without breaking the bank. (Fashion Wheel)
Sustainable and minimalist options like Greensole merge conscious style with performance. (GreenSole)
Classic and everyday affordable picks — from Snapdeal — offer variety and wallet-friendly deals for daily use. (Snapdeal)
Sneaker Style Trends to Know
Sneaker Style Trends to Know

Fashion in 2026 and beyond is pushing creative boundaries:
Satin and unconventional materials are now trending even in everyday footwear — blending elegance with comfort. (Who What Wear)
Retro silhouettes like Adidas Samba or Puma Palermo are popular for those seeking a classic look with modern flair. (The Times of India)
Iconic sneakers like Nike Air Force 1 or Adidas Yeezy remain cultural touchstones for enthusiasts. (The Times of India)
Essential Online Platforms for Men’s Shopping in India
Essential Online Platforms for Men’s Shopping in India
Here are some robust options where we recommend shopping:
Myntra
Wide variety of brands, frequent sales, and trend-forward options.
Meesho
An Indian marketplace with extensive fashion selections. (Wikipedia)
Snapdeal
Value-driven marketplace with budget sneakers and accessories. (Wikipedia)
Other platforms
Flipkart, Amazon, Ajio, and niche brand sites (e.g., Puma India) also provide rich catalogues. (PUMA India)
Each platform caters to different needs, from budget to premium fashion.How to Shop Smart Online — Tips We Always Follow
How to Shop Smart Online — Tips We Always Follow

Shop smarter with these pro tips:
Browse Multiple Sites
Compare prices and read reviews across platforms.
Wait for Sales
Festive and seasonal sales offer massive discounts.
Know Your Size
Check brand-specific size charts before checkout.
Return & Exchange
Always check policies — easy returns make online shopping risk-free.Top Accessories to Pair With Your Best Sneakers
Top Accessories to Pair With Your Best Sneakers
When we style sneakers, accessories matter:
Statement socks — subtle or bold patterns.
Minimalist backpack or crossbody bag.
Casual caps for streetwear vibes.
Sunglasses for timeless appeal.
Future of Men’s Online Fashion Shopping in India
Future of Men’s Online Fashion Shopping in India
The online fashion ecommerce landscape in India is projected to grow significantly through 2032 and beyond, driven by increased digital adoption and changing consumer behaviour. (CoherentMI)
For men, this means more choices, more styles, and more personalization — all accessible from your smartphone.Key Takeaways
Online shopping has transformed men’s fashion in India, offering convenience, variety and cost-effective choices. (Technavio)
Men’s fashion accessories are not optional — they’re essential for adding personality to outfits.
Sneakers remain one of the most impactful fashion purchases — and buying online gives access to the best styles at all price points.
Smart shopping strategies like size checks, sale timings, and platform comparisons help you get more value.
FAQ
Q: What are the most popular men’s fashion accessories online?
A: Sunglasses, watches, belts, bags, hats and minimalist jewelry are among the top choices.
Q: How do we choose the perfect sneakers online?
A: Prioritize comfort, versatility, and quality materials — then match them to your lifestyle and wardrobe.
Q: Are online returns easy in India?
A: Yes — most major platforms offer easy returns and exchanges, making online shopping lower risk.
A: Myntra, Snapdeal and dedicated brand platforms like Puma or Skechers often have strong offers. (PUMA India)


